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Who is Underdog?

Underdog first appeared on our screens back in 2010 and is the creation of Aardman Animations, the talented creators of British comedy series Wallace and Gromit.

Our customers told us that claiming with National Accident Helpline made them feel more confident and positive about seeking justice for their injury. We thought that this was a very important message for personal injury victims, and so Underdog was born; a reminder that here at National Accident Helpline, we’re on your side and there’s no need to feel unsure about claiming.

Over the years, Underdog has become iconic for National Accident Helpline.  We regularly receive Underdog-themed creations, from cuddly toys to novelty cakes!

You can see Underdog in action in some of our TV ads here.

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